How Much Does Vera Wang Wedding Dress Cost?

So, you’re getting hitched and you’ve got your heart set on a Vera Wang wedding dress. But let’s be real here – such ethereal elegance doesn’t come cheap. You’re probably wondering just how much you’ll need to dip into your wedding budget for that dream gown. Well, fear not, I’ve got you covered. In this article, we’ll uncover the mysteries surrounding the cost of Vera Wang wedding dresses, giving you a glimpse into the world of couture and the price tags that come with it. Get ready to be dazzled, and maybe just a tad startled, as we unveil the truth about how much a Vera Wang wedding dress will set you back.

History of Vera Wang

Early Life and Career

Vera Wang, born on June 27, 1949, in New York City, is an American fashion designer renowned for her elegant and unique bridal wear. Despite her passion for figure skating during her youth, Wang eventually found herself drawn to the fashion industry. She began her career as a young editor at Vogue magazine, where she quickly rose through the ranks and became a senior fashion editor. However, it wasn’t until 1987, at the age of 38, that Wang decided to switch gears and pursue her true calling – bridal wear.

Launch of Vera Wang Bridal

With a vision of creating something truly exceptional in the bridal industry, Wang launched her eponymous bridal brand, Vera Wang Bridal, in 1990. Known for her modern, luxurious, and sophisticated designs, Wang’s bridal collections soon caught the attention of brides-to-be all around the world. Her exquisite craftsmanship, attention to detail, and innovative approach to bridal fashion propelled her into the spotlight, making Vera Wang a household name synonymous with wedding elegance.

Becoming a Fashion Icon

Wang’s influence in the fashion world extends far beyond bridal wear. Her success in the bridal industry catapulted her into the realm of high fashion, where she has been celebrated for her ready-to-wear collections, perfumes, jewelry, and even home goods. Through the years, she has established herself as a true fashion icon, dressing countless celebrities on the red carpet and leaving an indelible mark on the industry as a whole. Vera Wang’s name has become synonymous with timeless style, elegance, and unrivaled craftsmanship.

Factors Influencing Vera Wang Wedding Dress Cost

Designer Brand Reputation

One of the significant factors influencing the cost of a Vera Wang wedding dress is the brand’s reputation. As a highly respected and sought-after designer in the wedding industry, Vera Wang’s name carries a certain prestige that commands higher price points. The craftsmanship, attention to detail, and overall quality associated with the brand play a role in the perceived value of her wedding dresses.

Quality of Materials Used

Vera Wang is known for her commitment to using only the finest materials in her designs. From luxurious silk and satin to delicate lace and intricate beadwork, every detail is carefully curated to ensure the utmost quality. The use of high-end fabrics and materials contributes to the cost of a Vera Wang wedding dress, as they enhance the overall look, feel, and longevity of the garment.

Intricate Design and Details

When it comes to Vera Wang wedding dresses, it’s the intricate designs and meticulous details that set them apart. From handcrafted embellishments to exquisite embroidery and unique silhouettes, each gown is a work of art. The time, skill, and labor involved in creating these masterpieces contribute significantly to their cost, making them a worthwhile investment for brides seeking unparalleled beauty on their special day.

Customization Options

Vera Wang understands that every bride is unique and aims to cater to diverse preferences and body types. With the option to customize certain aspects of the dress, such as neckline, sleeve length, and skirt style, brides can create a truly personalized piece that reflects their individual style. However, this level of customization often comes at an additional cost, as it requires the expertise and time of the designer and her team.

Location and Store Markup

The location and store where you purchase a Vera Wang wedding dress can impact its cost. Flagship stores in major cities may include higher markups to cover real estate expenses and other overhead costs. On the other hand, purchasing from a local boutique or online retailer may offer more competitive pricing. It is essential to consider these factors and explore different options to find the best deal while maintaining the desired level of service and authenticity.

Limited Edition and Couture Collections

Vera Wang occasionally releases limited edition and couture collections, featuring one-of-a-kind designs that are exclusive and highly sought after. These unique pieces often feature intricate handwork, rare fabrics, and distinctive details that elevate them to the pinnacle of luxury. Due to their exclusivity and craftsmanship, these collections command premium prices, attracting clientele with a taste for the extraordinary.

Celebrities and Influencers

The influence of celebrities and influencers cannot be underestimated when it comes to the price of Vera Wang wedding dresses. Whenever a high-profile personality dons a Vera Wang gown for their wedding, it generates immense publicity and bolsters the brand’s reputation. The demand for these coveted designs often increases, leading to a potential increase in price, as brides strive to emulate their idols on their special day.

Range of Vera Wang Wedding Dress Prices

Entry-Level or Budget-Friendly Options

While Vera Wang is renowned for her luxurious and high-end designs, she also offers entry-level options for brides on a budget. These dresses, while more affordable, still embody the overall style and quality that the Vera Wang brand is known for. Priced from around $2,000 to $4,000, these dresses allow brides to experience the elegance and craftsmanship associated with Vera Wang without breaking the bank.

Mid-Range Vera Wang Wedding Dresses

In the mid-range category, Vera Wang offers a wide range of wedding dresses that provide a balance between affordability and exquisite design. Typically priced between $4,000 and $8,000, these dresses offer brides the opportunity to showcase their style while enjoying the signature elements and attention to detail that make Vera Wang gowns so captivating.

High-End Designer Collections

For those seeking the epitome of luxury, Vera Wang’s high-end designer collections provide an array of opulent dresses. These gowns, crafted with the finest materials and featuring intricate designs and details, typically range from $8,000 to $20,000 or more. This premium price range caters to brides who value unparalleled quality and are willing to invest in a statement piece that will be cherished for a lifetime.

Popular Vera Wang Wedding Dress Collections

White by Vera Wang

The White by Vera Wang collection offers brides a more accessible entry point into the world of Vera Wang. Featuring an array of stylish and affordable options, this collection showcases Wang’s signature design elements at a fraction of the cost compared to her high-end couture lines. The White by Vera Wang collection ranges from simple and elegant styles to more extravagant and romantic designs, ensuring brides of all tastes can find their dream dress.

Vera Wang Bride

Vera Wang Bride is the flagship collection that encompasses Wang’s most iconic and cherished designs. Known for their timeless and sophisticated aesthetic, these gowns celebrate the artistry and craftsmanship that have made Vera Wang a household name in the bridal world. The Vera Wang Bride collection showcases an array of silhouettes, from classic ballgowns to sleek mermaid styles, all featuring intricate detailing and luxurious fabrics.

Vera Wang Iconic

The Vera Wang Iconic collection pays homage to some of Wang’s most renowned and beloved designs throughout her career. Each gown is carefully curated to represent a significant milestone or innovation in her bridal collections. This collection allows brides to wear a piece of history on their special day, showcasing the evolution of Vera Wang’s design philosophy while maintaining the brand’s impeccable standards.

Vera Wang Luxe

As the name suggests, the Vera Wang Luxe collection is the epitome of opulence and grandeur. Exclusively crafted from the most luxurious fabrics and featuring intricate handwork and breathtaking details, these gowns embody the pinnacle of bridal luxury. Designed for the most discerning brides who crave the utmost in sophistication and elegance, Vera Wang Luxe dresses are often custom-made and may require a higher budget investment.

Vera Wang Princess

Vera Wang Princess captures the fairytale dreams of many brides, with its romantic and whimsical designs. This collection brings together delicate lace, voluminous skirts, and enchanting embellishments to create dresses fit for a princess bride. While more playful and youthful in style, Vera Wang Princess dresses still embody the brand’s commitment to quality and design excellence.

Average Cost of Vera Wang Wedding Dresses

Price Ranges for Different Collections

The cost of a Vera Wang wedding dress can vary widely depending on the collection chosen. As previously discussed, the White by Vera Wang collection offers more affordable options, typically ranging from $2,000 to $4,000. The Vera Wang Bride collection falls within a mid-range pricing, averaging between $4,000 and $8,000. The Vera Wang Iconic and Luxe collections, known for their exclusivity and luxury, can range from $8,000 to $20,000 or more.

Sample Sale and Trunk Show Discounts

Brides who are looking to save on the cost of a Vera Wang wedding dress should keep an eye out for sample sales and trunk shows. During sample sales, bridal boutiques and retailers offer discounted prices on sample dresses that have been used for fittings or displays. Trunk shows, on the other hand, provide an opportunity for brides to view and try on a wider selection of dresses from a particular designer, often with exclusive discounts or incentives. These events can provide significant discounts on Vera Wang wedding dresses, making them more accessible to budget-conscious brides.

Additional Costs for Alterations

It’s important to keep in mind that alterations are often required to ensure the perfect fit of a wedding dress, and these alterations come at an additional cost. Depending on the complexity of the alterations required and the expertise of the seamstress, alterations can range from a few hundred dollars to several thousand. Brides should budget for alterations when considering the overall cost of their Vera Wang wedding dress.

Factors Affecting Price Variation

Geographical Location

The price of a Vera Wang wedding dress can vary depending on the geographical location of the store. In major cities with a higher cost of living and higher demand for luxury goods, the prices may be higher to account for increased overhead expenses. Smaller towns or regions with lower living costs may offer more competitive pricing. It’s important for brides to consider this factor and explore various locations to ensure they find the best deal.

Seasonal Demand

The time of year can also influence the price of a Vera Wang wedding dress. During peak wedding season, which typically falls between spring and summer, prices may be higher due to increased demand. Brides planning a wedding during the off-peak season, such as winter, may have more negotiating power and access to special promotions, resulting in potentially lower prices for their dream gown.

Design Complexity

The complexity and intricacy of the design can significantly impact the price of a Vera Wang wedding dress. Dresses with elaborate beading, extensive lacework, or intricate embroidery often require more time, labor, and skill to create. These additional elements can increase the cost of materials and the overall production process, resulting in a higher price tag.

Size and Fabric Amount

The size of the dress and the amount of fabric required will also influence its cost. Larger sizes commonly require more fabric, which can contribute to a higher price due to increased material costs and labor. Additionally, certain fabrics, such as silk or specialty lace, may command higher prices, further affecting the overall cost of the dress.

Additional Customization

While Vera Wang offers certain customization options within her collections, more extensive or unique customizations may come at an additional cost. Brides who desire modifications beyond the standard offerings, such as significant changes to the silhouette or the addition of extra embellishments, may need to pay additional fees for the designer’s expertise and alterations.

Additional Expenses for Vera Wang Brides

Wedding Accessories

Complementing the gown with the perfect set of accessories is an important element for many brides. From statement earrings and delicate necklaces to bracelets and hairpieces, these accessories can add up in cost. Brides should budget for the accessories they desire to enhance their overall bridal look and complete their Vera Wang ensemble.

Veil and Headpiece

A veil is a time-honored accessory that adds an ethereal touch to a bride’s look. Vera Wang offers a range of exquisite veils and headpieces that seamlessly complement her wedding dresses. Veils and headpieces vary in price depending on length, material, and detailing. Brides should consider whether they want a veil or headpiece and budget accordingly.


Choosing the perfect pair of shoes is a must for any bride, and they can become an additional expense to consider. Brides seeking Vera Wang shoes to match their gown will find a range of options, from simple and elegant to bold and glamorous. Budgeting for high-quality bridal shoes is essential to ensure comfort and style on the big day.

Bridal Alterations

As mentioned earlier, alterations are often necessary to ensure the perfect fit of a Vera Wang wedding dress. Whether it’s a simple adjustment or a more extensive modification, brides should budget for alterations when planning the overall cost of their wedding attire. It’s important to work with an experienced seamstress who understands the complexities of working with high-end bridal garments.

Shipping and Taxes

When purchasing a Vera Wang wedding dress, it’s crucial to consider any additional costs associated with shipping and taxes. If purchasing online or from a boutique in a different country or region, shipping fees may apply. Additionally, taxes can vary depending on the location of purchase, so brides should factor these costs into their budget when planning their purchase.

Tips for Budget-Friendly Options

Trunk Shows and Sample Sales

Attending trunk shows or sample sales can be a fantastic way to find Vera Wang wedding dresses at discounted prices. Trunk shows often provide exclusive access to a wide range of designs, allowing brides to explore various options and take advantage of special discounts. Sample sales offer the opportunity to purchase sample dresses, typically used for fittings or displays, at significantly reduced prices. Being open to these events can provide brides with the chance to find their dream gown at a more affordable price point.

Preloved and Consignment Wedding Dresses

For brides looking to save on costs, exploring the preloved and consignment market for Vera Wang wedding dresses is worth considering. Many brides sell their gently worn wedding dresses after their big day, allowing others to enjoy these beautiful gowns without the full retail price. Online platforms and consignment stores specialize in preloved wedding dresses and can offer substantial savings for budget-conscious brides.

Renting a Vera Wang Wedding Dress

Another option for brides seeking a Vera Wang wedding dress on a budget is renting. Renting allows brides to wear their dream dress for a fraction of the cost, keeping expenses low while still enjoying the luxury and elegance of a Vera Wang gown. Rental services often provide a range of sizes and styles to choose from, ensuring brides find the perfect dress for their special day.

Alternative Designer Options

While Vera Wang is undeniably an esteemed name in the bridal industry, there are other talented designers who offer stunning wedding dresses at different price points. Exploring alternative designer options can provide brides with a broader range of styles and prices to suit their budgets. It’s important not to limit oneself to a single designer but to explore various options and find a gown that reflects personal style and fits within the desired budget.

Should You Invest in a Vera Wang Wedding Dress?

Fashion and Style Preference

Choosing a wedding dress is a deeply personal decision, dependent on one’s fashion and style preference. Vera Wang’s designs are synonymous with timeless elegance and sophistication. If these qualities align with your aesthetic and vision for your wedding day, then investing in a Vera Wang wedding dress may be the perfect choice for you.

Personal Budget

While Vera Wang is revered for her exquisite designs, her wedding dresses come with a higher price tag compared to some other designers. It’s essential to consider your personal budget when deciding on a Vera Wang gown. If the cost fits comfortably within your financial means or if it is a priority for you to splurge on your dream dress, then investing in a Vera Wang wedding dress may be worthwhile.

Wedding Importance

For some brides, the wedding day is an opportunity to make a once-in-a-lifetime statement and create precious memories. If your wedding holds great significance, and the dress is a centerpiece of your vision, investing in a Vera Wang gown can add an extra layer of magic and elevate your wedding experience. The emotional importance of the wedding day and the desire to create lifelong memories are factors that may influence the decision to invest in a Vera Wang wedding dress.

Sentimental Value

Vera Wang wedding dresses hold a sense of sentimentality, as they represent a milestone in a bride’s life. Owning a gown from a renowned designer like Vera Wang can serve as a lasting reminder of that special day, becoming a treasured heirloom to pass down through generations. If the sentimental value holds deep significance for you, then a Vera Wang wedding dress may be the perfect choice.

Resale Value

Vera Wang wedding dresses generally hold their value well in the resale market. If you consider the future potential resale value of your wedding dress, investing in a Vera Wang gown can be seen as a practical choice. Not only will you have the opportunity to wear a stunning gown on your special day, but it may also maintain its value and be resold after the wedding, providing a potential return on your investment.


Vera Wang’s impact on the bridal industry is undeniable. Her commitment to craftsmanship, innovation, and stunning designs has earned her a place in the hearts of brides around the world. While the cost of a Vera Wang wedding dress can vary based on different factors, such as the collection, customization, and geographic location, her gowns epitomize luxury and elegance. Whether you choose an entry-level option or a high-end designer creation, investing in a Vera Wang wedding dress allows brides to experience the allure and beauty that have made her a true fashion icon.