22 April–29 May 2009
Fashion Space Gallery, London College of Fashion
This exhibition charted the label’s 125 years. Co-curated with Amy de la Haye, rarely seen garments from the Jaeger archive alongside photographs and catalogues from Westminster City Archive were displayed.
Using original documentation from the late 19th century including catalogues with snippets of knitted fabric, shop interiors and product leaflets, the story of Jaeger was shown, illustrating their progressive policy towards commissioning modern artists, architects and designers such as William Klein, Norman Parkinson and Rene Gruau ultimately charting the shift in Jaeger’s identity, from purveyor of radical un-dyed woollen garments to Jaeger’s more recent directional catwalk pieces.
Exhibition graphics: Charlie Smith Design